What Tourism Marketing Experts Say
The quotations below were extracted from various search marketing and online travel industry publications (citations link to full articles). This is just a small sampling of the marketing data and hospitality industry recommendations we have in our library.
According to PhoCusWright, 60% of all travel in North America will be sold over the Internet in 2008.
from Read This Before Hiring an Internet Marketing Company in Hospitality (hotelmarketing.com)
Directory listings are a great resource for bringing targeted traffic (visitors most likely to convert) to your Web site.
from Do-It-Yourself Directory Research and Evaluation (searchenginewatch.com)
Remember that quality is king – if the opportunity includes a great looking listing on a high traffic site, a higher cost is justified versus a simple text link buried on a page full of text links.
from Time and Money: Small Businesses Have Little of Each (searchenginewatch.com)
A [2007 Atlas Institute] study … concluded that there's huge value in advertising overlap – that is, running ads across multiple publishers, portals, and ad networks – as it relates to conversions. Atlas found that consumers targeted across multiple publishers were "twice as likely to convert" as those reached by a single publisher. In fact, 67% of customers who took action were reached by multiple placements before they converted.
from The Impact of Ad Overlap (Google cpg blog)
Traditional travel providers would be well served to pay close attention to this fundamental consumer shift away from “finding the best prices” to “planning the perfect trip” and evolve their purview of customer services to meet this demand.
from Shift Away from “Best Price” to “Perfect Trip” (hotelmarketing.com)
Households with higher-than-average incomes are more likely to plan their travels online, with 63 percent of households with incomes exceeding $100,000 a year saying the internet would be their primary travel resource.
from The Internet Is The New Travel Agency (bizreport.com)
